SEO & SEM

Your website must rank well from a search engine optimisation perspective. 68% of all online experiences start from a Google search. So why should you care about SEO?

First, it allows you to punch well above your weight and compete with the big boys. It’s free traffic. And this traffic can compound, and it can grow consistently year after year.

So what constitutes an incredible search engine optimisation campaign?

The first step is keyword research. From these, we can identify where the low-hanging fruit lies. So this is getting very clear on what people are typing into Google to find your products and services.

From here, we can be very strategic about where we find 5% of our energy. The end output should be a clear list of keywords that form the optimise process’s foundation, and we can get very clear and granular around the type of visitors we’re trying to attract to the website.

So step two is making sure that that website is optimised in and around that keyword research that was done.

So that means tweaking the content and a bunch of technical things, like table tags, meta description, and your H1 Title, to ensure that they all reflect that foundation keyword research.

The end output is a refined website that Google look loves because it is super clear in and around the intention of each of those respective pages.

Ultimately what we are trying to balance here is a balance between a technical site and one that is going to convert, getting people to raise their hands and get in touch.

Step 3 is offside optimisation so we can ensure that Google knows your website and its structure.

Then we can use strategies such as Web 2.0 properties, backlinking PR, and all the other things that elevate your website in the eyes of Google and Google My Business; your local listing profile is usually a big part of this. We want to ensure it is firing for all those friendly local searches.

The result is a more significant footprint for your website there on the internet.

Ultimately Google at the popularity contest, and you want to make sure that you’re one of the cool kids in town.

The final step is step four, which is reporting!
We can see precisely – this is where your website is for the specific keywords.

And any good SEO agency should be reporting on this. So we’re setting a baseline at the start of every single month.

• We then track those positions.
• What are the movement and the fluctuation?
• Have you gone up the list?
• Have you moved to different positions?
• .And then we’re also tracking:
• How does that convert from a traffic perspective?

So the endowed port is a detailed report and analysis so that you know where you stand in a fully transparent and open process and are getting a return on your investment (ROI) through SEO.