If you’re starting an online business, you already know that email marketing is an integral part of your comprehensive digital marketing plan.
Constant Contact vs Mailchimp is two of the most well-known email marketing services that immediately coming to mind.
Which of these email providers is better, considering that email is one of the most popular marketing platforms available?
To help you choose the best email marketing platform, this comprehensive guide to Constant Contact and Mailchimp will go through all of their capabilities.
A recent study found that the typical email marketing ROI is 3600%. Compared to other digital marketing channels, that is 36 times greater. Social media postings, video campaigns, and webinars are relatively recent methods for marketers to connect with their target audience.
However, you shouldn’t let your modern communication tools prevent you from focusing on email marketing, one of the most traditional yet powerful techniques. Email ROI is a remarkable $36 for every dollar invested.
Which email provider you will choose is a crucial decision. Constant Contact? or Mailchimp?
So that you can make the best decision, let’s examine their features.
Constant Contact vs Mailchimp Overview
The corporate offices of Constant Contact are located in Waltham, Massachusetts, and it was founded in 1995.
It is one of the biggest email service providers in the world, with more than $330 million in annual sales (2014), more than 1235 workers, and more than 600,000 clients in more than 180 countries.
Its most notable characteristics include the following:
- Stunning Email Templates
- Tools for modifying email
- A/B testing option
- Outstanding Deliverability
- Capabilities for tracking emails in depth
- File hosting and an image library
Another well-known marketing automation software and email service provider is MailChimp. It was founded in 2001, and Atlanta, Georgia, serves as its corporate home.
It frequently appears on the Forbes Cloud 100 list and has close to 1200 workers and more over $700 million in sales (as of 2019). 14 million active users in total. In 2017, Mailchimp was honoured as one of the Most Innovative Companies in the World by Fast Company and selected Company of the Year by Inc. Magazine.
The following are some of Mailchimp’s standout features:
- Own emails may be created using a drag-and-drop editor.
- Sophisticated Analytics.
- Personalisation of emails Interesting Landing Pages.
- Track current statistics.
Both Mailchimp and Constant Contact appear to be pretty comparable at first glance.
Let’s examine the under-the-hood to determine which is the best for 2023.
Pricing Plan and Features
Constant Contact provides two pricing plans, named “Email,” and “Email Plus.”
With 0-500 subscribers, the “Core” plan costs AU$14* per month, and the “Plus” plan costs AU$63* per month. The monthly spend cap for packages is 24 times the number of contacts, and there is a $0.002 per email overage cost.
The number of contacts you have affected both pricing.
The Email Plus plan, however, is ideal for small businesses trying to automate email marketing, even while the Email plan is suitable for small firms wishing to generate professional emails.
The good thing is that you have a 30-day money-back guarantee, allowing you to familiarize yourself with the product and determine if it meets your needs.
The following are some of the features that all premium plans have in common:
- Adaptable Templates
- Tools for Contact Management
- Email Scheduling
- Live Support
- Tool for creating lists
- Mobile Application
- Ads on Facebook & Instagram
- Marketing Schedule
- Integrations & Apps
- Import Contact List(s)
- Image Library
- Built-in Landing Pages
- Tracking and Advanced Reporting Features
- Simple Drag-and-Drop Functions
Constant Contact has a ton of functionality and provides more than 240 specially made, mobile-responsive templates.
Additionally, you receive a simple library function that makes it quite simple to add images to emails.
Additionally, Mailchimp offers plans based on the size of your audience list.
However, the total amount of emails you may send each month is capped for all plans.
Beginning in May 2019, users who upgrade from the free version to a monthly subscription will be charged per contact rather than just subscribing contacts.
It offers four price plans, one of which is completely free and gives beginning businesses access to all the essential email functions.
MailChimp offers four Plans:
- Free Plan – Monthly email send limit of 2,500 (daily limit of 500), 1 User, Email Support for 30 days only, Marketing CRM, up to 500 Contacts, Creative Assistant, Website Builder, Mailchimp Domain, Forms, Landing Pages, Basic Email Templates, Social Posting, Facebook advertising, Instagram ads, Postcards, and so forth.
- Essentials (AU$19.47/month) – Everything in the Free plan plus email scheduling, Customer Journey Builder, A/B testing, and the removal of the MailChimp branding. Monthly email sends limit of 5,000, 3 users, email and chat support available 24 hours a day, 7 days a week.
- Standard (AU$29.96/month) – Everything included in the Essentials package, plus predictive demographics, a lookalike audience finder, custom-coded templates, numerous beginning places for your customer journey, branching points, pre-built journeys, send-time optimisation, and more. 6,000 emails sent per month, 5 users, etc.
The above three prices, the rate is valid for up to 500 subscribers. Prices rise in direct proportion to the number of subscribers.
- Premium (AU$524.31/month) – Everything from the Standard package plus 10,000 more subscribers, comparison reporting, multivariate testing, phone assistance, and sophisticated segmentation.
The above price rate is valid for up to 10,000 subscribers. Prices rise in direct proportion to the number of subscribers.
You can: use MailChimp’s email services:
- Selling goods
- Send out Announcements
- Tell tales or stories.
- Clearly describe your items
You may choose from over 100 highly customisable themes using MailChimp, which also offers many templates.
Here, email personalisation may have a significant impact.
Simply enter your name, and your email will be sent in the appropriate time zone.
Winner: Constant Contact
There are many possibilities available with Constant Contact, including more than twice as many templates as with Mailchimp.
Additionally, they provide excellent programs that are highly adaptable to users’ demands and preferences regarding their businesses.
Additionally, they provide Mailchimp-like capabilities with a more extensive subscriber base at a far lesser cost.
Features of Email Marketing Automation
By automatically sending emails to a large list of recipients and choosing the right kind of email to send to a particular target, email marketing automation makes your businesses more efficient.
Small companies and non-profit organizations may build up an infinite number of email automation using Constant Contact’s built-in email marketing and automation services.
You may increase client engagement and provide them with a significantly improved user experience by using the automation solutions provided by Constant Contact. This will increase sales and improve customer retention.
The automation tool from Constant Contact enables you to:
- Welcome emails are automatically sent to new connections.
- fostering results (create effective drip campaigns to target contacts)
- Draw in your audience (by segmenting them and sending the right messages to the right people)
- Increase your reach (add contacts)
Additionally, they enable you to build auto-responders for new members, allowing you to get more mileage out of each email you send.
Mailchimp provides fantastic email automation options as well.
It allows for interaction with your website and enables the sending of tailored emails based on lead behaviour. It offers the choice of selecting a single email or an email series with a single click.
You can accomplish a lot using Mailchimp, including:
- After a visitor views a specific page on your website, send them an email.
- Integrating goals (pool leads from your campaign to a specific page).
- Utilize consumer purchase information to send product suggestions.
The fact that the automation plan is separate from Mailchimp’s free plan and requires a membership is a clear disadvantage in this case.
It’s pretty challenging to choose between these two titans of the industry. However, MailChimp barely prevails in this contest since it can provide you with behaviour-targeted emails, which are crucial for email marketing.
List Management & Segmentation
When it comes to email marketing, segmentation and list management are essential.
Some of the greatest list management and segmentation options are provided by Constant Contact.
Constant Contact allows you to conduct a variety of activities, including:
- Add Contacts to your List
- Group them for targeted promotions (here, you can use tags, which can help you make groups based on interests, customer status, locations, and more)
- Sent Targeted Emails
Tagging contacts is straightforward and may be accomplished with a toolbar button. It’s simple to use and quite successful in deployment.
You may also effortlessly erase someone’s contact information if they are unresponsive or uninterested.
Furthermore, Constant Contact provides free video training that shows how to utilize it for list management and complex segmentation.
You may also construct your email list using the opt-in or sign-in form and import contacts from Excel, Outlook, Salesforce, your eCommerce platform, or wherever else you save your email contacts.
They also provide a robust email list maintenance (cleaning) solution that automatically removes duplicate and unsubscribed contacts for you.
MailChimp, however, does not provide such ease of use.
Users may be perplexed by the multiple meanings of groups and segments in this context. ‘Groups’ are used to organize information, and segments are used to filter it.
Select ‘Create a Segment,’ add the filters you wish to apply, and preview to create a segment.
You can also make groups by heading to ‘Manage contacts’ and clicking the ‘create groups’ button.
It also allows for a great deal of customization.
You may import a list into Mailchimp in four ways:
- Upload a CSV file.
- Copy and paste data from Excel.
- Import data from applications such as Salesforce and Google Docs.
- Create and make a list.
Winner: Constant Contact
Constant Contact wins this round because of its unequalled ease of use. Constant Contact’s finest feature is its ‘tagging,’ notably missing from MailChimp.
Email deliverability is defined as the number of times your email is delivered to the intended recipient’s inbox rather than the spam bin.
One advantage of email marketing software is that, unlike Gmail or other email services, it will notify you when a message arrives in the recipient’s inbox as delivered.
Otherwise, you won’t know whether your email made it to the recipient’s inbox or was sent to the spam bin.
When it comes to email deliverability, Constant Contact is the industry leader.
They fully comply with CAN-SPAM and CASL laws, allowing them to maintain a deliverability rate of about 79.54 per cent.
It is the industry’s top standard and has been audited and certified by third-party vendors.
The Email Delivery Ability Report in December 2022 places Constant Contact at 79.54%, a little lower than MailChimp but just about on par.
Constant Contact maintains a high deliverability percentage by doing the following:
- Monitoring that is proactive (prevents network abuse)
- Feedback evaluation (registered with all major Internet Service Providers to get regular feedback)
- Constant monitoring of blocklists
- Excellent compliance
- Accounts are reviewed regularly (minimal scope for error)
On the other hand, MailChimp had a great deliverability rate of 79.98% in December 2022.
The exact delivery rate, however, is not specified on the official website.
The Email Delivery Ability Report in December 2022 places MailChimp at 79.98%, a little higher than Constant Contact (79.54%) but just about par.
It also emphasizes email delivery speed, allowing you to send up to 1 million emails in 45 minutes.
According to the research, deliverability is slightly better than Constant Contact.
The report at Email Deliverability Report places ConvertKit above both of them at 80.21%
MailChimp maintains a high deliverability percentage by doing the following:
- Abuse Detection Technology
- Feedback evaluation (registered with all major Internet Service Providers to get regular feedback)
- Authentication (very accurate tracking)
Draw: MailChimp / Constant Contact
According to some reports, MailChimp and Constant Contact are similar. Although Constant Contact claims 97% with 3rd Party reporting, I would declare this a tie because we do not know how to check this. It also influences the quality of your email list.
Ease of Use: Importing and Exporting
When it comes to providing options for integrating your current contacts into their systems, Constant Contact and MailChimp are both industry leaders.
All your contacts stored in formats such as XLS, KLSX, CSV (spreadsheet file), vCard file (VCF), and text files may be imported straight into Constant Contact.
You can merge them one after the other or all at once.
Furthermore, it provides several choices for storing, importing, and integrating client contact information.
The following actions are beneficial while you are importing:
- A single email address per contact.
- The file format must be compatible.
- Label column headers appropriately.
- Do not use any extra spaces or special characters.
Furthermore, Constant Contact can import contact files in a brief period.
If your account is enabled, you can import CSV files containing up to 1 million contacts or 100MB of data. Save time: If your list is lengthy, Constant Contact may assist you in importing it.
However, be aware that adding new contacts to your account might alter your chosen price plan.
You may use the import tool to add or change contacts in MailChimp. Import contacts from a linked app, upload a comma-separated value (CSV) file, copy and paste contacts from a spreadsheet such as Microsoft Excel or Google Sheets, or write information directly into the import table.
You may also have many existing contacts auto-update at the same time.
It also offers an API for advanced users who may utilize it to add contacts to an audience.
MailChimp checks for duplicates, bounces, and unsubscribes, as well as erroneous file formats and syntax issues, every time you import contacts. These concerns may prohibit you from adding some contacts to your audience.
You can get a comprehensive explanation of how to import contacts into Mailchimp in the following tutorial from the company. MailChimp details on Import Subscribers
Additionally, Mailchimp and Constant Contact offer comprehensive troubleshooting information to assist users.
For most file types, Constant Contact offers capabilities like direct import. Constant Contact is slightly better at handling files when you add contacts than Mailchimp.
Winner marginally: Constant Contact
You should also consider how essential the task is to you and how frequently you have to perform it (maybe once). We are confident both businesses will offer their full support if you have a sizable list to win their business.
Email Analytics & Reporting
Email analytics help businesses accomplish their ROI objectives by making everything more quantifiable.
You may examine statistics by specific emails or subscribers by keeping track of email openings, clicks, purchases, unsubscribes, and more.
Constant Contact is an integrated email monitoring solution that gives simple-to-read data to measure marketing success in real-time to assist businesses in tracking their email marketing initiatives.
- Detailed engagement report (monitor clicks, sends, and other activity). Track the success of your campaign and choose the most effective replies.) The analytics tool from Constant Contact also offers the following:
- Email campaign comparison (compare up to 5 campaigns at one time)
- Heat map for clicks (monitors the URLs that received the most hits. The size of the circles grows as the number of clicks rises).
- Effectively divide contacts into groups depending on the material they click. Empower you to recognize and create focused groupings to produce more pertinent material and deliberate targeting.
- Monitor mobile open rate
- Integration of Google Analytics
With the Constant Contact app, reviewing all the essential email marketing KPIs and coming to wise conclusions is simple.
Mailchimp offers a tremendous built-in analytics tool that may show you what’s profitable for your company. It simplifies you to monitor results and develop more effective email marketing programs.
The built-in analytics feature of Mailchimp assists with the following:
- For real-time data visualization, combine all marketing campaigns (emails, automation, social ads) on the same platform.
- Utilize their growth, engagement, and revenue statistics to make wise decisions (track click-through rate, downloads, and purchases)
- Effectively track ROI (track sales along the sales funnel, from click to purchase)
- Tracking your earnings (as well as what was bought)
Additionally, Mailchimp has a mobile app that enables you to:
- Gives you access to current campaign information.
- All metrics are shown in a single window.
- Alerts on campaign performance should be sent regularly.
Winner marginally: Constant Contact
Both Constant Contact and Mailchimp provide excellent analytics and reporting options. However, Constant Contact narrowly prevails because to its comparably superior features.
Sign-Up and Opt-In Forms
Your registration or sign-up is a crucial component of your sales funnel and one of the variables that will assist you in growing your email list.
As a result, your sign-up forms should be appealing and easy to use.
Keeping this in mind, Constant Contact provides a simple method for creating a sign-up form.
You may place the sign-up form on any website page, including several pages.
Several sign-up options are available from Constant Contact, including:
- Pop-up (display pop-up that might urge the client towards signing up) (display pop-up that can nudge the customer into signing up).
- Inline (insert the sign-up form anywhere on your website you want).
- Facebook lead generation ad (create Facebook ads).
You can further modify it by giving it a unique title and editing the text by simply clicking on the ‘content’ option to choose what information appears on the sign-up form.
You can add fields like:
- Contact Fields
- Email List
All that’s left to do is activate and install it after customising.
Additionally, Mailchimp offers one of the easiest sign-up processes in the business.
You can also add sign-up forms here to any or all of your website’s pages.
To create sign-up forms, use their “Form Builder” tool.
You may select one of three embedded form styles in Mailchimp, including:
- Embedded Forms
- Pop-up Forms
- Signup Landing Pages
Landing Page Forms
One of the nicest advantages is that any SSL certification on your website is supported by the embedded and pop-up forms.
Additionally, it has a simple, user-friendly interface.
You cannot remove Constant Contact’s branding from every sign-up form, requiring a specific upgrade plan.
You must upgrade if your email plan doesn’t permit it. However, MailChimp offers more choices and more customisability.
MailChimp, therefore, prevails in this debate.
A/B Subject Line Testing
A/B testing, also known as split testing or bucket testing, evaluates two content versions’ effectiveness to determine which is more appealing to visitors or viewers. It compares a control (A) version with a variation (B) version to see which is more effective based on your key performance indicators.
What mainly gets tested is the Email Subject Line
With split A/B testing of your subject line, Constant Contact enables you to increase the open rates of your emails.
In this example, testing A and B options:
A = Hi Samantha, watch out for these. Act now & save 25%
B = Hi Samantha, deals here. Time to save on watches.
Constant Contact’s A/B testing tool provides you two chances for each email subject line by comparing each one with a subset of your target audience before automatically sending the winning one to the rest. It is that simple.
With this function, you may target your potential leads more effectively by feeling their pulse.
However, you cannot test any other property, such as an email template, using this A/B testing function; it only applies to subject lines.
On the other hand, Mailchimp’s A/B testing function enables you to evaluate up to three versions at once and select the best one.
A sample company employed A/B testing for two advertisements advertising Valentine’s Day card bundles. They discovered that Email B had a 1.1% greater open rate than Email A. Email B won because it also had a better click-through rate of.3%, which subsequently increased revenue.
Upgrade to MailChimp’s Premium subscription to use multivariate testing to create the ideal emails. You may send better emails each time by testing up to 8 different campaign versions.
The tool from Mailchimp may also advise how long you should continue running A/B testing to achieve the best, most optimal results.
Additionally, you may check the following here:
- Subject Lines
- From Names
- Sent Times
- Number of Targets receiving your Email
Several factors work to Constant Contact’s advantage. However, MailChimp offers outstanding features like multivariate testing, various KPIs, and more flexibility.
MailChimp, therefore, prevails in this contest.
Customer Support is vital in assisting you when you are having problems with the products or services. It all comes down to ensuring that you are successful as quickly as possible in resolving whatever concerns you have.
Regarding customer service, Constant Contact’s help and support centre stand out.
Constant Contact provides several customer support alternatives, including:
- Call Support (available Monday to Saturday Check times)
- Video Tutorials
- Get Started
- Knowledge Base
- Free Webinars
- Professional Service
Phone help includes invoicing assistance as well as foreign customer service.
Furthermore, they provide call help even on Saturdays and community and Twitter support seven days a week.
Constant Contact is one of the few internet service companies providing comprehensive customer care.
Constant Contacts have an extensive YouTube Channel with Getting Started, Questions and Answers, Training and Tutorials and Webinars – see a link to Constant Contact YouTube Channel.
Mailchimp support is also not far away.
They appear to take this area of the company seriously. And, to assist you in getting started, they provide new Free accounts with 30 days of email assistance. After that, you’ll still have access to MailChimp Assistant, the company’s AI-powered chatbot.
Customer service differs depending on the type of subscription you have. You get email assistance 24 hours a day, seven days a week, and phone help during business hours.
They also feature a knowledge-based self-help option and a pretty efficient chat facility if you want human assistance.
Mailchimp also has extensive step‑by‑step videos, tutorials and webinars. See their YouTube Channel
Furthermore, they have a very detailed FAQ area that effectively addresses most of the difficulties you may encounter when using the email marketing tool.
Winner: It's a Draw
Both MailChimp and Constant Contact offer exceptional customer service and cutting-edge features.
As a result, this round is a tie.
Email Preview Features
It’s especially crucial to test your emails before launching a campaign because email templates might seem different depending on your viewing device.
Constant Contact handles this issue by allowing users to see how their emails will appear on the client’s device.
It’s usually a good idea to double-check your email before sending it to your contacts. Simply previewing the email will give you a decent sense of how it will look on different screen kinds and allow you to make changes.
See the animation below:
Inbox previews may be used to examine how your email appears in the top five email clients.
You can only view how an email looks in your inbox when you send it to yourself. But did you realize that the template design might vary from inbox to inbox, particularly on mobile devices? Over half of all Constant Contact email opens occur on mobile devices, with 72% occurring in just five distinct email clients:
- Microsoft Outlook
- Apple iPhone
- Apple iPad
- Google Gmail / Chrome
You may also alter the design of your emails using Constant Contact’s email previewing function for optimal ease of use for customers.
The email preview tool allows you to see the following:
- If the bottom of the email template is removed.
- CTA placement to determine whether or not the link button is readily visible.
- Check whether your photographs are off-colour (as may sometimes occur in Outlook).
- Look for suitable font styles.
You may instantly correct errors or incompatibilities, so your client has the best experience possible.
To solve the issue of email previewing, Mailchimp provides Inbox Preview, a Litmus-powered application that can precisely duplicate how your email will appear in the client’s inbox.
The most significant thing is that when you join Mailchimp, you receive free 7-day access to Litmus.
You will receive 25 Inbox Preview tokens each month if you have a paid membership.
A token is created or updated when a preview is created or updated.
A detailed list of all clients that can be tested is on the website:
Preview MailChimp Emails
Select Enter preview mode from the Preview drop-down menu.
If you don’t have enough tokens or don’t have access to Inbox Preview, there are a couple of alternative options for previewing and testing your campaign.
- Preview desktop and mobile layout
Compare your content on desktop versus mobile. Click the tabs in Preview Mode to see the difference, and toggle the slider to view live merge tag info.
- Send a test email
See how your campaign will look in your inbox, or share your draft with your colleagues. Depending on your account type, you can send a limited number of test emails each day.
- Push to mobile
If you’ve enabled push notifications, you can send a mobile preview of your draft to the Mailchimp app on your device.
Mailchimp is the apparent winner in this category since it provides many email previews and compatibility choices.
When a company employs a third-party API to power integration with another company’s app or web service, this is referred to as third-party API integration. For example, your company may utilize Google’s API to enable a Google Ads connection with its website.
Constant Contact provides a wide choice of connectors for users to make the most of their email marketing system.
Many third-party applications that are linked with Constant Contact enable you to sync contacts between your CRM system and Constant Contact, add sign-up forms to your blogs, curate web content for your newsletters, and so on.
Integrations, like applications on your phone, provide you with the tools you need to get things done. Except they’re immediately in your marketing in this situation. Customers may order, view a movie, and do other items directly from your email or social post. And there are over 300 Apps Integrations to select from.
Constant Contact is extensively connected with the most popular and commonly used platforms, sample as:
- Expand your contact list. Fast.
When it comes to your contact list, integrations shine. Use Google Ads to ensure that your business appears when consumers search. Facebook Ads allow you to reach out to customers like never before, and you can manage your advertising alongside your email marketing. Create an easy-to-use form to collect emails and feedback if you have a WordPress website.
- Canva and Vimeo can help you bring your emails to life.
An email does not have to be static. With Canva’s direct connection with Constant Contact’s products, you can produce stunning emails, social posts, and landing pages. You may also link your Vimeo collection to your account to share products and services via video. Alternatively, do both and generate excellent marketing outcomes.
- Put your efforts into good profit.
Having the appropriate data is helpful, especially when it comes to marketing. Use Salesforce to enhance email targeting and outcomes; Eventbrite to build, advertise, and promote events; or import your contacts from Gmail.
- It is much easier to sell online anywhere.
Integrations created around your online store might help engage your consumers and drive repeat business. Shopify increases conversion rates, Stripe syncs payment data, and WooCommerce provides automatic emails. Making it easy for your clients to buy is the goal.
Constant Contact’s connection with event management software is a distinguishing feature that sets it apart from the competition.
Mailchimp also integrates with a plethora of essential tools to make email marketing a breeze.
Apps and tools for extending the functionality of Mailchimp
Connect Mailchimp to your favourite applications and web services to expand your marketing reach. At the time of this article, MailChimp lists 316 Apps Integrations.
Mailchimp integrates with some of the most powerful platforms, including:
- Reach out to consumers and increase sales Tools to help you promote brighter and grow quicker.
- Connect with and support customers
- Discover developer-friendly tools
- Convert leads into contacts
- Connect form and survey data
- Connect your subscription data
- Manage and embed your designs
There is an extensive help list on any integration; see here.
Winner: Constant Contact
Both services are essentially identical. However, Constant Contact’s integration and versatility are superior to Mailchimp’s.
As a result, Constant Contact is the winner of this round.
Mailchimp vs Constant Contact: Final Pros & Cons.
To summarize, both email platforms have their own set of advantages and disadvantages.
Making a selection between one and the other is not simple. It is critical to determine the distinctive characteristics you want from the service.
To assist you in purchasing, we’ve created a quick summary of the characteristics of both email marketing programs.
Constant Contact Review
Constant Contact Pros:
- Provides capabilities such as integration with event management, which distinguishes it from its competitors.
- The delivery rate (79.54%) is on par with Mailchimp.
- Provides good value for money (great features at standard prices).
- User-friendly (has an intuitive interface).
- It allows for a significant amount of customisation.
- Auto-responders are connected with email by providers.
- Global popularity and goodwill.
- Data analytics and social media platform integrations are industry leaders.
- Can work with files containing a huge amount of contact details.
- Excellent knowledge base.
Constant Contact Cons:
- It doesn’t let you remove the logo from every sign-up form.
- Best suited for small businesses.
- The email preview feature could be made better.
- Impossible to cancel. You have to call a number and wait on hold FOR A LONG TIME.
- Archaic compared to newer tools.
- Bad support.
- Pricing levels based on database numbers are not good.
- Excellent integrations of data analytics and social media platforms.
- It has a powerful drag-and-drop capability.
- Provides a free plan with valuable features.
- Customer relationship management tool created in (CRM).
- Excellent client service.
- Provides excellent behavioural email targeting.
- One of the most excellent A/B testing tools (multivariate analysis included).
- Software that is simple to use.
- Automation of marketing
- Integration with third-party software applications is extensive.
- It has a great email preview tool.
- You are limited to some functions and designs when utilising the free version.
- Subscription costs should be reduced.
- Customer service should be more attentive to questions.
- The email builder may be improved to provide additional customisation possibilities for expert users.
- For campaigns, the ability to merge or unite audience lists.
- More customisation options for Facebook advertising might be added to the interface.
Constant Contact vs Mailchimp: Who’s the Winner?
Email marketing platforms such as Mailchimp and Constant Contact enable firms to construct and automate email marketing campaigns. Email templates, form generation, and email statistics are all included in both.
Mailchimp and Constant Contact are both popular among small and medium-sized enterprises, owing to their flexible price options that grow based on an organization’s email usage.
When it comes to customization, ease of use, automation, and email previewing, Mailchimp is the best choice.
Mailchimp and Constant Contact provide vital email marketing services, but they also have some unique features that set them apart.
Mailchimp provides a plethora of automation tools for email campaigns and email sequences. Users may readily set up automation rules to save time. Mailchimp also offers extensive customization possibilities for creating forms and email templates, including custom fields and branding.
Finally, Mailchimp provides comprehensive reporting and analytics tools, such as location tracking and social media monitoring. Users may also compare their organization’s metrics to industry norms using Mailchimp’s analytics tools.
Constant Contact provides many email templates, allowing users to produce most emails with little personalisation. Constant Contact also features a spam testing capability, which allows users to guarantee that their emails are unlikely to find up in the recipient’s spam folder.
The spam testing capability is most likely one of the reasons why many users report more excellent deliverability when choosing Constant Contact over other choices.
Though both Mailchimp and Constant Contact have significant strengths, they also have certain restrictions that must be considered.
In comparison to Constant Contact, Mailchimp comes with fewer email templates out of the box. As a result, customers that send a range of emails may need to invest effort in establishing a custom template library to fill in the gaps. Mailchimp also has a similar delivery rate to Constant Contact, which means both emails can end up and go unnoticed or end up in spam.
Constant Contact offers less picture storage than Mailchimp, which allows customers to save an extensive library of photos.
Furthermore, while Constant Contact offers analytics tools, several sophisticated functions, such as industry comparisons, are missing. Finally, while Constant Contact has an easy-to-use drag-and-drop form builder, it lacks some of the visual customisation tools offered by Mailchimp.
Scalable pricing is available from both Mailchimp and Constant Contact. All their pricing packages include a basic charge that increases depending on the number of contacts purchased.
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Latest Update on January 11, 2023
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