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Pantone Colour of the Year 2023 | Viva Magenta 18-1750

PWD Blog Post Pantone Colour 2023
Pantone Colour 2023 by PWD Media

Picture by PATONE

The Pantone Colour of the Year 2023 is here! It’s officially here: the Pantone Colour Institute has officially announced that the Pantone Colour of the Year for 2023 will be Viva Magenta.

What is Viva Magenta?

Pantone’s Colour of the Year, Viva Magenta 18-1750, exudes vitality. It is a natural colour derived from the red family that represents a fresh indication of power. Viva Magenta is a courageous and brave hue, a pulsing colour whose enthusiasm promotes a joyful and positive celebration, forging a new story.

Picture by PATONE

The Colour of the Year for this year is strong and empowering. It is a brand-new animated red that exudes unbridled enthusiasm, encourages experimentation and unrestrained self-expression, and manifests as a statement colour that stands out from the crowd. Pantone 18-1750 Anyone and everyone with the same zest for life and rebellious attitude is welcome at Viva Magenta. It is a hue that is bold, witty, and welcoming to everybody.

Explore
the Magentaverse

PANTONE 18-1750 Viva Magenta is a subtle blood red tone that strikes a balance between warm and cool. It is also a hybrid hue, one that easily bridges the real and the virtual, evoking our multidimensional world. It is a carmine red that is assertive without being aggressive and instead adopts a “fist in a velvet glove” strategy. PANTONE 18-1750 Viva Magenta, a dynamic red tone that exudes vitality, may inspire creativity to forge a more promising future.

It was about time for another red-based Color of the Year, said Leatrice Eiseman, executive director of the Pantone Colour Institute. Red is unquestionably making a statement in the world of fashion, with designers like Tom Ford and Roksanda debuting magenta-coloured red on the catwalk.

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Latest Update on January 23, 2023

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